OUR STORY & PHILOSOPHY
Sangraha, launched in 2015 is a concept apparel and product label in India where prime focus is not just the traditional craft but the heart and soul of artisan who is engaged with it. We aim to create timeless designs that speak of innovation, excellence, experience and engagement that keep us motivated to possess the delight that is enveloped with the product. Sangraha is for profit as a legal organisation and thinking but responsible and empathetic in working.
Supporting financial independence of craftspeople through social cohesion, experience, training and education for excellence and innovation in co-working and pursuing economic as well as environmental ethics.
एकजुटता, अनुभव, ट्रेनिंग और शिक्षा द्वारा उत्कृष्ठता और नवीनता से सहकार्य करते हुए कारीगरों को वित्तीय आज़ादी पाने में सहयोग करते हुए आर्थिक तथा पर्यावरणीय नैतिकता को अपनाना।
Sangraha proudly works towards articulating the narratives of artisans, their workmanship and heritage by reinterpreting them innovatively and ethically. Our premise that "hands are not isolated from heart and soul in a craft". Each hand and mind that touches the product in making actually becomes a protagonist in the story.
FOUNDER, DIRECTOR & ADVISERS
Sangraha, means preserving the ration and working collectively as a faction. It is a brainchild of like-minded people. Founded by craft designer Dr. Jaspal Kalra and is supported by fashion technologist Indu Kalra. The efforts are mentored by social-cohesion trainer Susan Kolady and Samir Kher. The thread that travels through the fabric to embroiderer is the shared love of founders and artisans who collectively give the experience of innovation & excellence.
India is a land of numerous crafts interspersed in its culture and identity. Crafts have originated as an expression for household use, courtly ornamentation, or for organised commerce. Working by hand was integral part of life and now we are in an age where it is either looked up as aspirational or considered as a poor man’s work. When we look at craft as latter, we fail to appreciate its excellence and workmanship. Uttar Pradesh has been a cradle of embroideries like chikankari, zardosi, kamdani, darazdari and other prominent crafts of weaving, printing, pottery, glassware, woodwork and masonry. The artisans are marginalised, lack dignified wages, have poor negotiating power and recognition owing to low socio-economic status, low education and lack of finances as well as education. Design has to an intrinsic part of any craft development initiative. It has the capacity to become a means to improve the state of artisans, if they co-work with designers and retailers.
Sangraha is not just a label on products, but an essence endeavours to think change. Our continuous and sustained effort to work with the indigenous embroideries of Lucknow, with authenticity to craft knowledge that resides in its practitioners.
Classic styling with using traditional patterns with new thinking is the brand identity, the clothing line highlights the versatility, intricacy, optimisation in its sombre silhouettes. Lifestyle product underscores a excellence and user experience.
We look to design and craft as extension of life.