OUR STORY & PHILOSOPHY
एकजुटता, अनुभव, ट्रेनिंग और शिक्षा द्वारा उत्कृष्ठता और नवीनता से सहकार्य करते हुए कारीगरों को वित्तीय आज़ादी पाने में सहयोग करते हुए आर्थिक तथा पर्यावरणीय नैतिकता को अपनाना।
Supporting financial independence of craftspeople through social cohesion, experience, training and education for excellence and innovation in co-working and pursuing economic as well as environmental ethics.
India is a land of numerous crafts interspersed in its culture and identity. Crafts have originated as an expression for household use, courtly ornamentation, or for organised commerce. Working by hand was integral part of life and now we are in an age where it is either looked up as aspirational or considered as a poor man’s work. When we look at craft as latter, we fail to appreciate its excellence and workmanship. Uttar Pradesh has been a cradle of embroideries like chikankari, zardosi, kamdani, darazdari and other prominent crafts of weaving, printing, pottery, glassware, woodwork and masonry. The artisans are marginalised, lack dignified wages, have poor negotiating power and recognition owing to low socio-economic status, low education and lack of finances as well as education. Design has to an intrinsic part of any craft development initiative. It has the capacity to become a means to improve the state of artisans, if they co-work with designers and retailers.